Redesigning the user interface of Lucky's homepage was a very important project. The Lucky homepage receives over one million views per month and is a key point in increasing conversion rates.

The previous version of the homepage was outdated and cluttered with a mess of information. I cleaned up the design and added features to simplify and shorten the steps between landing and checkout.

The overall redesign of the homepage increased conversion rates by roughly 25% which made for an ROI of 2000% or more in the first two months.

Here are some stats:
- Increased conversion rates by 25%.
- Reduced clicks to purchase by half using direct icon links to product pages.
- Cleaned up UI and made it more user friendly and aesthetically pleasing.

Probably the most important project in my time with Lucky has been directing the visual aspects of their social media marketing campaigns.

When I began work with Lucky last year they only had around 30,000 facebook fans. Through increasing social interaction with followers, running giveaways, and finding creative ways to increase followers, I have grown the Lucky page to over 127,000 followers in under a year.

Here are a few stats:
- Grown from 30,000 to 127,000 followers in under 1 year.
- Increased user interactions; Average user interactions are now around 5000 people per post.
- Increased average shares to help with virality; average shares are now between 200-2000 per post.
- Used product giveaways to increase email lists for stronger email marketing campaigns.
- Increased Facebook to website conversions by over 200%

Lucky now has the strongest social media presence out of anyone in their industry. Their internet popularity has also led to them being featured on the websites of:

- Redbull
- CNN
- Sports Illustrated
- Youtube
- Nitro Circus
- CollegeHumor

The popularity from their social media also led to their products being featured in an Allegra allergy commercial that was broadcasted across the country.

Homeless Holiday is a personal project that I started to provide food to those in need during the holidays. I created a branded campaign and website and used social media to promote the cause and push people toward the donation page.

Every year, we raise as much money as possible and use all of that money to purchase cheeseburgers to hand out to the homeless in Seattle. We spend our Christmas day walking around Downtown Seattle handing out food to people who might not be able to afford it.

In two months we raised enough money to distribute over 1000 warm meals to those in need throughout downtown Seattle. Check out the video below to get a glimpse at how we spent our day and some of the awesome people we met!

The Lucky Scooters apparel line was created with the goal of being the highest quality pro scooter apparel on the market. At the same time it had to be kept inexpensive enough to manufacture that the apparel could still be used for giveaways and promotions for Lucky.

I accomplished this goal by using a few simple techniques:

- Simple one and two color prints that utilized the color of the shirt as part of the design.
- Printing with water based inks to have a softer hand which lessened ink costs.
- Creating designs that looked good with a distressed look so that the ink could be laid down lightly, which also saved in ink costs.
- All shirts were made from a 60/40 cotton poly blend but only 32 singles which gave a "California" style, high quality feel, but also saved money.

The Lucky apparel line has sold over 2000 units at an average $30 (MSRP) since it's launch last November.

This is a personal film project I created a few months ago. I spent over eight hours in Downtown Seattle filming interesting and beautiful scenes. My goal was to show a different and unique perspective of the city as well as just exploring places I hadn't been before. I set it to the music of Dustin O'Halloran to give a serene and beautiful feel.

I recently decided to update my professional image across all of my social media profiles and my website. I shot multiple self portraits and decided on this image because it conveys a sense of professionalism and warmth. The natural backdrop gives the image a more relaxing and warming tone which is how I want potential employers and clients to feel about me. This image will now be used for all of my social media profile photos and on the about me section of my website.