Once upon a time, getting help from Microsoft was harder than it had to be. So we set out to change things. Working with the existing site taxonomy, we removed the biggest barriers--clearing the clutter, refocusing the site, and giving customers direct access to the support they needed. We not only changed how the content was displayed--we also changed the content itself--making everything easier to digest and understand.
The new and improved support site now works across all devices and screens. But most important, we made it easier and faster for customers to get the help they need. Now they're happier with their support experience--and happier with Microsoft too.Art Direction, UI/UX, Web Design2014
When Gap Inc. asked us to help them launch a new customer loyalty initiative, we sought to set it apart from a points, perks and the “spend more, get more” model. We wanted to revolutionize the market. To move away from discount-based incentives while still providing a compelling reason to shop the brand.Art Direction, Branding, UI/UX2014
Recently I was using the Redfin android mobile application to look for homes. The user interface was kind of clunky and so I set a personal goal to try to redesign the application to make it more user friendly and more likely to increase sales.
I kept things simple by getting rid of the current applications grouping feature (it groups houses close together when you aren't zoomed in). The grouping feature confused me (and would confuse others) because it makes it look like all of the houses are in one spot until you zoom in further.
Adding more buttons to "contact an agent" increases the chances of turn-over rates. Since Redfin doesn't actually sell houses through their app, their primary goal should certainly be getting you in touch with one of their agents.
Streamlining the filter system was also a no-brainer. To filter your search in the current app you have to click on four or five different buttons until you finally get to the filter you need. My design is simple; drag down, change your settings, drag up.
Finally, the design needed to be more photo-centric. I increased the size of images and created a simpler interface for users to scroll through multiple images while still having a "contact an agent" button directly in front of them.Art Direction, UI/UX, Web Design2013
The Creative Group releases an annual salary guide that creative professionals and businesses can use to reference that year’s average salaries. I thought that it would be even more useful to have a mobile application that people could download to quickly reference creative salaries. This is what became of my idea.Art Direction, Graphic Design, UI/UX2013
Ronix Wakeboards is the world's leading watersports manufacturer. I had many large projects in my time with Ronix but the most important was the image post-production, design, and layout of the 2012 product catalog.
Over 25,000 copies of this catalog were distributed to over 100 countries on six different continents and led to the most successful year of sales since the companies opening.Advertising, Graphic Design, Print Design2012
AIGA Studio Tours was an event held in Capitol Hill in May. Hundreds of people showed up to tour six different popular Seattle design firms and get some insight into how the firms work. The studios that participated were:
- Tectonic (www.gotectonic.com)
- Creature (www.welcometocreature.com)
- Substantial (www.substantial.com)
- Urban Influence (www.urbaninfluence.com)
- DEI Creative (www.deicreative.com)
- Civilization (www.wearecivilized.us)
I volunteered as an event photographer and made my way around the six different studios (unfortunately missing Civilization due to time restraints) photographing people, signs, studio interiors, and more.Photography2013
© Nick Kelly 2014